Hard Rock Cafe just finished up their “40 Charitable Acts in 40 Days” to commemorate their 40th Anniversary.  The wonderful people over at Hard Rock believe in plugging into their community…reaching out and touching lives.  They did just that!  They focused on forty local philanthropies and charities here in the valley and spent valuable time doing community service,  lifting up beautiful faces with hope.

They asked our foundation to partner with them in this event since we have a similar mission to reward genuine acts of kindness.  Hard Rock put a $10 gift certificate inside 2,500 of our kindness cards and passed them out in stacks to hundreds of middle and high schools around Clark County.  Principals were asked to catch students being kind to one another and reward that beautiful behavior with a kindness card (and Hard Rock gift certificate).  Staff and managers made a big deal of the recipients of these cards when they came to dine at the Cafe…letting each student know how very COOL it was to be so kind!  The kindness revolution has been stamped with the “cool factor” of the Hard Rock.  We are so honored to be working together with such amazing people!  Rock on!